.svg){kind=small}
35M+ Total impressions
1B+ of Views • 70k+ Creators
XTP Casino
See how we helped this creator grow their brand through
strategic short-form distribution.
Trusted by 10+ brands & creators
Overviews
Client Overview
XTP Casino
Gambling / Online Casino
Logo Distribution
Ongoing
Audience Growth
Growth Through Strategic
Content Distribution
Objective
The primary goal was to increase brand awareness around the launch of XTP Casino through large scale organic short form distribution.
The strategy focused on embedding the casino logo and promo code naturally inside viral entertainment content appearing across Instagram feeds and Explore pages.
This was structured as a high volume visibility campaign designed to maximize impressions at extremely low CPMs.
Strategy Deployed
We launched a large scale clipping campaign centered around organic logo exposure through viral entertainment content.
The infrastructure included:
- Up to 100 active clippers posting daily
- Entertainment focused viral content
- Organic logo + promo code placement
- Canada focused geo targeting
- Continuous daily posting structure
Videos were distributed through viral entertainment formats designed to maximise retention and engagement while naturally exposing viewers to the XTP Casino branding.
The logo and promo code were consistently displayed inside the content itself, allowing repeated exposure without interrupting viewer behavior.
Results & Impact
Campaign Status: Ongoing
Active Clippers: 100+
Total Videos Distributed: 10,000+
Total Views Generated: 35,000,000+
Average CPM: ~$0.15
Target Market: Canada
