Betway

The primary goal was to increase brand awareness at massive scale through organic short form distribution.

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Instead of direct promotion, the strategy focused on logo placement inside viral short form videos organically appearing on For You and Explore feeds across multiple platforms.

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This was a pure visibility and impression strategy.

We launched a large scale clipping campaign structured around organic logo exposure.

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The infrastructure included:

• Multi platform deployment across IG, TikTok, and YouTube
• Distribution through large viral theme pages
• Sports, meme, and entertainment focused content
• Tier 1 and African geo targeting

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Over 30,000 videos were distributed during the campaign window.

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Videos were posted on large meme, sports, and viral theme pages - allowing the logo to appear naturally inside high engagement content without disrupting viewer behavior.

Campaign Status: Ongoing

Total Videos Distributed: 30,000+

Total Views Generated: 850M+

Target Market: Tier 1 Countries & Africa Segment