Betway

The primary goal was to increase brand awareness at massive scale through organic short form distribution.

Instead of direct promotion, the strategy focused on logo placement inside viral short form videos organically appearing on For You and Explore feeds across multiple platforms.

This was a pure visibility and impression strategy.

We launched a large scale clipping campaign structured around organic logo exposure.

The infrastructure included:

• Onboarding 19,000+ members
• Distribution across large non dedicated theme pages
• Multi platform deployment (IG, TikTok, YouTube)
• Targeted country segmentation
• High volume short-form output

Over 21,500 videos were distributed during the campaign window.

Videos were posted on large meme, sports, and viral theme pages - allowing the logo to appear naturally inside high engagement content without disrupting viewer behavior.

• Campaign Duration: September 11 - October 13
• Total Videos Distributed: 28,000+
• Total Views Generated: 750M+
• Target Market: Tier 1 Countries & Africa Segment