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1M+ Total impressions
1B+ of Views • 70k+ Creators
BetterPlayerWin
See how we helped this creator grow their brand through
strategic short-form distribution.
Trusted by 10+ brands & creators
Overviews
Client Overview
BetterPlayerWin
Competitive Video Game / Real Money Gaming
Gameplay Clipping Campaign
Instagram, TikTok, YouTube
Ongoing
Audience Growth
Growth Through Strategic
Content Distribution
Objective
The primary goal was to increase awareness and drive new player signups for BetterPlayerWin through large scale organic short form distribution.
The strategy focused on repurposing engaging gameplay moments into viral short form content designed to continuously attract new viewers and players organically.
This was structured as a long term attention and player acquisition campaign built around high volume gameplay distribution.
Strategy Deployed
We launched a multi platform clipping campaign centered around repurposing gameplay content into high engagement short form videos.
The infrastructure included:
- Gameplay focused short form clips
- Repurposed in game content
- Multi platform deployment across IG, TikTok, and YouTube
- Tier 1 and European audience targeting
- Continuous high volume posting structure
Videos were distributed through short form formats designed to maximise retention and viewer curiosity around the game concept.
The campaign focused heavily on leveraging the competitive and real money aspect of the game to generate attention and continuously introduce new players to the platform organically.
Results & Impact
Active Clippers: 50+
Total Videos Distributed: 750+
Total Views Generated: 1,000,000+
Target Markets: Tier 1 Markets + Europe
